Banking, automotive, publishing, retail, manufacturing - all of these industries in one way or another affected by the crisis. But there is one sector that the crisis has not affected in any way and that continues to grow huge rates - a business that is associated with self-development. In 2008, Americans spent on books, CDs, seminars, training sessions on self-development $ 11 billion. Experts predict growth next year by another 6%. Who buys all these programs, books and other samopomoschnye means?
The main customers are middle-aged women, belonging to the middle class. What they want to get this money? Hope!
In fact, all these infoprinerov entrepreneurs can learn from any business - they clearly understand the needs of the market and offer products with these needs and is constantly in contact with their customers. It is a universal rule, which operates independently of the economy and its status.
But all these infoproduktov on self-development, which are now at the peak of their popularity, there is one drawback - they must be read, and this takes time. Designers Dutch agency Creative Heroes come up with a way how to deal with self-development, without spending a lot of time. They decided to make the process of self-development and efficiency in the game, and entertainment. Dice for Change - the name of their new game for self-development, which is very reminiscent of the dice.
Game for self-Dice for Change consists of three dice, each of which serves a purpose: health, kindness and conscience. The dice with each side marked icons that have meaning.
For example, a cube of goodness has the following interpretation: "Give someone a gift," or "Admit to someone in love", "Smile today, a stranger," "Help anyone", "Hug someone."
Rubik's health: "Arise, walk up the steps," "Eat healthy foods," "Smile Today", "Treat yourself to something," Think positive "," slow down ".
Kubik ekosoznaniya: "Carefully divide garbage", "Remove from the outlet Soup," "Turn off lights when you leave for a long time," "Walk on foot or by bike Ride," "Take a shower together", "Go into the store with his bag."
Games on self-development Dice for Change still not commercially available. This is just the concept. Designers are actively seeking investors who would help to produce games for self-development and to make it to market.