Wine in a disposable glass

The old idea of ​​a disposable unit dose packaging for food and drink has found a new use in the innovation business project Wine Innovations Briton named James Nash (James Nash).
  Author pours wine into plastic cups with the volume of the glass, clogging them with foil, as it is done, for example, yoghurts, and I am sure in the commercial success of their business.

The results of the first sales already confirmed it and promised to startup a long and happy life.

So far the only kind of glasses of clear plastic food-named The tulip - tulip (similar to a flower is easy to see). The volume of glass - 187.5 ml, which corresponds to an average drinks at the bar. Trial filling - white and red wine brand Le Froglet.

Wine is sold in London shops Marks & Spencer and costs £ 2.25 per serving. If you buy the same wine bottles, the savings will be considerable, but, despite this, the first days of sales of consumers' interest in wine in disposable glasses was increased.

 According to the authors, the new packaging should be "fired" because of its advantages: small volume of the drink and, therefore, possible to satisfy the desire to drink a little, not buying a whole bottle, small compared with the traditional bottle of weight, packaging, ease of use, especially at the grassroots get-togethers, where glass containers is discouraged for security reasons. In addition, after drinking wine in your hand is a plastic cup, suitable for reuse or environmentally friendly recycling.
Now the founder of the Wine Innovations conquers minds and wallets of European manufacturers of beverages, but not against expansion, and to other areas - especially in the U.S..
In the history of a startup embarrassing one - a plastic cup with a lid of foil - this is not an object of copyright. Hence, to repeat the success of such a package may independently of any manufacturer of plastic packaging and drinks.
Apparently, the project author believes that by the time the beverage market players realize the value of ideas, he will have time to secure a place in the ranking of successful citizens of Forbes magazine.
Possible, and option exercises Wine Innovations leading position among producers of such packages as the discoverer of the direction and the generator of new types of user-friendly disposable containers.