Lessons from Steve Jobs




Continuity and team spirit as the fulcrum of business.
Probably one of the most significant recent developments in the IT market - Steve Jobs' departure from the post of Director General of Apple. He intends to remain the head of the board of directors of the company and its employees. Perform the same duties of CEO he no longer allows health.
Steve Jobs - a symbolic figure for the IT industry. And for the company Apple, since its inception - just key. Apple's Steve Jobs - not "one" and not "regular" business. This is a project of his life. Although, of course, the situations are different. At some point he left Apple in 12 years, he founded another computer business, bought Pixar, then sold the assets of almost a thousand times more ... But it was Jobs returned to the market the company's First iPod and smartphone iPhone, and then, after the iPad, in fact, formed and led a new market for tablet PCs. As a result, Apple has become the most valuable company in the world.
The column for "Business Magazine" CEO "CRIC" Boris Bobrovnikovwrote a few weeks ago, when Steve Jobs was still alive.Today, this article has taken on even deeper meaning.
Editors' National Business Network ".
Of course, this level of care given by the leader is not easy. And he himself and the company. On the other hand, Jobs has not resigned from the policy function. And he chose a successor to the operational tasks. That's why I do not think that in the years to position Apple significantly changed.
Jobs, as a great traveler, and has opened for us "iAmeriku." Obviously, to his care he was getting ready and will do our best to mitigate its consequences for the company. In particular, the business school of Apple University was set up just for that staff had not lost in the absence of the leader of the company's culture, to analyze "cases" of its management.
Strictly speaking, the withdrawal "founding father" - is not unique to the business case. Moreover, often the inflow of "fresh blood" increases the value of the shares of the company and accelerate its development. The main thing - to build all the processes so that the system works on the principle of self-reproduction.About the author. Boris Bobrovnikov - CEO "CRIC"

 
For example, when Bill Gates came to a place no less charismatic, Steve Ballmer, Microsoft is not stopped in its development. Yes, and Google anything catastrophic happened - not in a time when the leadership gave Schmidt, not now, when Schmidt surrendered his post.
Certainly, history has other examples. Suffice it to recall Juan Tripp, who created the airline Pan American Airways. It was almost "Jobs in the aviation industry," as no one else knew how to draw attention to their "product." It was Tripp came up with the concept of international aviaseti. With him Pan Am reached dominance in international air travel, but ... did not notice that the world is changing around them. And when the U.S. entered into force the Law on deregulation airlines, Pan Am (largely based on their monopoly, received from the state) was not ready to cede control to a new generation of managers.
The team of experts about equal there is always a "number one". But if the "number two" is separated far from the first, the transfer of cases is quite smooth. Speaking about his successor, Tim Cook, Steve Jobs admitted that for a long time looking for someone who would know about as much as himself. So it is always much better when the process of succession is regulated. This allows the company to stand on their feet.
At the time, the founders of Intel, Gordon Moore and Robert Noyce found a talented successor capable of leading a senior management - Andrew Grove. They became the chairman of the company, and Grove - executive director. In this case it is well known that Noyce created a management style has influenced many in Silicon Valley. He became an example for future directors of Intel. It is no coincidence his name is now the headquarters of the corporation.
If we talk about the IT market, our company is still relatively young. And because almost all of them bear the imprint of the personality of its founders. So the question is rather different: how to make sure that the company was not completely "tied" to its founder?
I think the accuracy is very important language. "To bear the imprint of the personality of the founder," and "to be completely tied to its owner" - in terms of development of the company is not the same thing. And after a certain level of development, it simply can not be completely controlled by the founder. Finally, no leader, no matter how charismatic, can not change the critical approach of today's users to a particular product of a brand. For any shortcomings of the company paying the reputation and loss of customers. Moreover, relationships with partners and relationships with customers - is the result of daily work. And no previous achievements do not work here.
Jobs - great traveler, open to us "IAMERIKU" - prepare themselves for THEIR CARE, will do our best mitigate the consequences of this step for COMPANY
Not by chance one of the most important tasks of "CROC" I think the formation of a unique team spirit. We do not just cultivate spiritual intimacy are working on a joint effort of people and try to make employees feel themselves members of one team.
Business - this is undoubtedly a team sport. And because each team member must "coincide" with the company and to the vector aspirations, and experimentally. And people should be in a good ambitious, keen to get things done. We have had cases where only a year after joining the company employees to manage projects worth ten million dollars.
We are not afraid to trust people. For example, I delegate to their employees all that is possible. And what can not - also delegate. From my point of view, this is one of the keys to success.
If you are sharing with his men successes and failures, it makes you and your business more united and stronger.
I think that such conclusions can be made by evaluating the path of Steve Jobs in the business.